With the last couple of years people advocating a simple and quick economic patterns of consumption, a variety of Internet marketing model continues to mature, and gradually change people's production and living consumption, domestic tourism marketing model is also evolving, rich people continue to adapt to changes and changes in consumer demand for personalization. Since the beginning of the end of the domestic e-commerce suddenly set off a "buy nets," boom, just a few months, the U.S. delegation network, sold-out net, love to go to groups, handles network, Wowo network, groups of 24 coupons and cool mesh Hundreds of thousands of buy nets have cropped up like mushrooms overnight, buy network market extremely strong competition, friends nicknamed the "Hundred Regiments", or even "thousands of World War II mission." This "Hundred Regiments" undoubtedly one of the hottest tourist buy Network, stand out attention. The vast number of young consumers, travel buy nets that easily for as little as 1 fold, 0.5 fold, "super-easy money" in their business model is rapidly attracting attention, among them popular, the popularity index of catching up with the network "s kill "shopping, so increasingly popular. Can say, "buy whirlwind tour" has become a current hot spot network, has become a popular mode of consumption, the market has great potential. People in the past only through newspapers, websites and travel companies know that some travel information, reservations and separate aspects of tourism-related services, but due to "go it alone", the information enclosed, tourist product prices are too high, the service also Nanjinrenyi. Now, buy the emergence of network changed this situation. By buy, people can make their travel plans both save money and save time. It can not only be large and small travel equipment, but also easy to stay in their own footprints want to go anywhere. A pair of hiking boots, a bag, a bag of living food, a luxury travel tickets, and even food, cosmetics, cinemas and so can be obtained from the buy online; and in the past at every turn or even a few hundred dollars worth of tourism projects and attractions Tickets are likely to result "shrink" 50-80%, as the public can afford, affordable products. Buy more and more people now travel the favor, please, and the pace of development is quite fast, universal. Not difficult to imagine the future that people will travel order buy travel products, services, an important consumption patterns, the main business of promoting tourism business model. American consumers now account for their tourism products online ordering of all domestic travel sales ratio of 48%. The group process network as China, the tourist buy a leader in the emerging markets, is further driving forward such a popular trend. As the first travel industry limit buy Network: Group process in September this year, the first online shopping is the domestic tourism market, and its hit "play buy the first brand in China" slogan, the industry and the majority of Internet users attracted the attention and interest. Group Process Network (tuantrip.com) is the way trading platform from generation to generation travel search (tudaidai.com) buy travel Web site owned by Dr. AIR turtles America was founded based on the online travel industry, and launched the first national tour buy products now receive a round of angel investing millions of dollars. Network based on the current process group from generation to generation platform for mass transit attractions, hotels, line, airline tickets and other travel resources, comprehensive food, outdoor, cinema, indoor sports, luxury goods and other fashion products, pushing the main attractions, hotels, air tickets, attractions tickets and other travel-related products show the most powerful buy price, quality products and services, to create the first Chinese to play buy ace. Dr. Chen Dongfeng, said "hundreds of million of financing the first phase of the basic funding in place, next year there will be another round of venture capital funds into." Experts believe that in today buy website "blossom" in the circumstances, the way to open up tourism buy from generation to generation , the implementation of differentiated services, will affect the spending habits of tourists, domestic tourism market also will inject new vitality. Dr. Chen Dongfeng said the way from generation to generation, the introduction of group process networks that buy the travel industry finally realized that is a sales model can break, mission-way network will work to do "buy travel brand" for the love travel friends the most popular tourist routes, the best quality of tourism products, the most affordable tour packages. Today, however, with the rise of tourism buy nets, some individuals and organizations to follow suit and sky, but mostly in imitation, follow-up, copy the stage, the lack of features make this online shopping trend of losing share the way forward. Many travel sites just blindly buy price, but not in the service quality and market segments to seek a breakthrough, it is inevitable that pays top academics, its drawbacks and is increasingly emerging. In addition, some travel buy nets mixed, credibility, management is not standardized, both in money and credit there is a lot of problems, thereby laying the future market failure. In response, Dr. Chen Dongfeng expressed concern. Analysys International analyst pointed out that a large number of individual owners by the number of buy nets built, mostly by ultra-low prices to attract users, there is no profit model to find a mature, from page design, product launches to marketing concepts and business models almost exactly the same. Li Guang-known marketing experts struggle is that in the present circumstances, only those who profit model mature, high reputation, strong marketing capabilities, strong financial background, will it be possible to obtain a certain site, the marginal benefit, and homogenization of serious, difficult to achieve sustained blood and financing function of the buy site, will be very difficult to continue the difficult and finally had to have crashed, closed. Present an acute problem is the buy for a new network for travel, caught in the buy online travel sites and the two middle highly competitive market, how to accurately grasp the travel site consumers find the survival and sustainable development way, And in many competitors, Yi undefeated in the market? In response, Dr Chan pointed out that the most urgent domestic tourism buy nets to solve business problems in three areas: First, create a brand experience, integrity, reputation. Customers pay for travel after the consumption of this first model is based on a higher confidence of trading partners, while the establishment of trust in large part from the brand identity of trading partners, that is , a reliable brand loyalty, reputation is buy high end of the conduct of the site. This requires Customers also like the traditional business network, like, so that "fair trade, fair trade." Way network such as the group initiated the "unconditional money back round the clock" after successful payment to 23:59 on the second day before the refund can be achieved without reason; payment in full immediately returned to the group process accounts for the next consumption. Group process of cooperative business networks rigorous screening firm, focusing on business reputation and credibility, does not allow any exaggerated false business components, to ensure that you travel friend's interests. Second, establish a Web site product differentiation. Customers travel sites become bigger and stronger, should have a good first sub-target consumer groups, do not want all of the goods and a clean sweep of all levels of the consumer market, while creating a personalized, differentiated Technology, characteristics of the products and services. Who can crack the homogenization of the puzzle, who can introduce new features to win, who will be able to win customers, whoever the Swordsman. As the first travel industry limit buy nets, Mission-way network in addition to doing a high discount buy daily, the future will buy products and services on an innovative attempt. According to the characteristics of tourism consumption, ALICE like the team travel, take time to plan, mission-way network to extend the time to buy each product to make up for a limited time buy some of the deficiencies. Mission-way network's slogan is "Every day the best value to the tourism projects around you!", "To help you find the most fresh and most interesting way to travel." The third is a site for systematic promotion. Tourism buy nets for the present, the integration of media resources as soon as possible, the systematic promotion, can be taken to event marketing, public marketing, E-mail E-mail, blog marketing, search marketing and other modern means of communication, showing good products and services, to win the attention of the biggest eye to fully experience the user data, the opportunity to win repeat customers, and tap again sold, to further generate sales revenue. Last AIR concluded that "the future success of domestic tourism buy nets to make their own characteristics, I think the final analysis, products, website branding, website services, competition. Who is a good product topics, who's credit tricky, and price, customer service has been very favorable, to the force, then it may be in the future competition started with a good reputation brand, stand out, outstanding. "

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